The Asana Family

At Asana Yoga & Sole, we value each person who comes to our store and our team is happy guide you through a shopping experience you'll love.

Josh Nelson
Co-Owner

Josh is the main man who holds Asana together.  When he’s not at the shop helping customers, ordering products, or merchandising the store, he’s mostly likely moving his body to the max.  Josh’s passion for connecting to nature, and his own physical limits, have allowed him to see life in a different perspective than most.  His passion for running, yoga, climbing, and cycling has given him the ability to help others in their journey too.  You are in for a treat when you’re with him, his knowledge about products and body movement are not to disappoint.

Josh Nelson
Co-Owner
Jill Nelson
Co-Owner

Also co-owner of Asana, Jill wears many hats as well. Although not a competitive athlete, she appreciates running in a different light, a little more casually. To Jill, a customer becomes a friend, and as a friend, she will make sure to find the right fitted shoe or even a support bra if that’s what’s needed.

 

Since the birth of their son, Jill spends more time at home and teaching yoga.  However, you’ll still find her designing all Asana’s marketing materials. You can find her work at NestingWell Designs. [website to be updated]

Jill Nelson
Co-Owner
Jack Nelson
Shoe Guru

Jack has a huge heart and will always have a welcoming smile on his face! Grandpa, as the Nelson family calls him, is always eager and happy to help at Asana when the family needs a break. Thanks, dad. We really are a “mom & pop” kinda store!

Jack Nelson
Shoe Guru
Amber Von Essen
Shoe Guru

Amber has been competitively running for 10 years. Through her collegiate running career she has gained valuable knowledge when it comes to injury prevention, nutrition, and correcting inefficient biomechanics in runners. She is passionate about runners of all levels and will always encourage you in all your adventures.

When at Asana, not only are you greeting with a kind-hearted and smiling face, you also get some sweet puppy love from Akela. When she’s not on the track or in the store, you can find her on the trails with her dog.

Amber Von Essen
Shoe Guru
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Fitting Your Needs from Head to SOLE

We are ready for any questions you might have, from running your first 5k or getting ready for your big 100k. Our team is sure to guide you in the right direction.